By: Jim Kalbach

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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