By: Chip Heath, Dan Heath, Charles Kahlenberg

Switch: How to Change Things When Change Is Hard

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our p

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Switch: How to Change Things When Change Is Hard
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