- David Freedman, Robert Pisani, Roger Purves
By: Fred Reichheld
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Can your company win by embracing a higher purpose? Yes--and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it--from industrial
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