By: Matthew Dixon, Nick Toman, Rick DeLisi

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyo

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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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