By: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage pro

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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
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