By: William G. Zikmund, Mitch Griffin, Jon C. Carr

Business Research Methods (with Qualtrics Printed Access Card)

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS

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Business Research Methods (with Qualtrics Printed Access Card)
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