- Anthony S. Bryk, Louis M. Gomez, Alicia Grunow, Paul G. LeMahieu
Diffusion of Innovations
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communicat
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