Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By: W. Chan Kim, Renée Mauborgne

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move bey

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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