By: John E. Gamble, Arthur A. Thompson Jr., Margaret A. Peteraf

Essentials of Strategic Management: The Quest for Competitive Advantage

"Essentials of Strategic Management" presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of "Essentials of

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Essentials of Strategic Management: The Quest for Competitive Advantage
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