By: William D. Perreault Jr., E. Jerome McCarthy

BASIC MARKETING: A Marketing Strategy Planning Approach

Built on a strong foundation, "Basic Marketing" 19e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the in

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BASIC MARKETING: A Marketing Strategy Planning Approach
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