By: Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rat

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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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