By: Al Ries, Laura Ries

The 22 Immutable Laws of Branding

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ri

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The 22 Immutable Laws of Branding
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